Website Rebuild with Large-Scale Content Migration
Overview
As part of a full rebrand, ALGA needed a new website that better reflected their identity and made their extensive archive of content easier to access and manage. The existing site had technical limitations, and the migration involved thousands of posts, many with complex categorisation.
My Role
I led the development of the new website, from early planning and backend structuring through to build and launch. I also handled the full content migration, structured the CMS for clarity and ease of use, and worked with stakeholders to align priorities and streamlined around real editorial workflows.
The Approach
We started with a card-sorting session and planning workshops to define user journeys, key content types, and site navigation. Based on this, I created a content structure that made the backend intuitive, using clearly labelled field groups and layouts tailored to their publishing needs with flexibility for future growth.
Key development steps included:
- Exporting and cleaning over 3,000 posts from the legacy site
- Mapping legacy content into structured ACF fields and automating migration process
- Simplifying the editorial experience with locked-down layouts and carefully defined field groups
- Developing 20 unique page layouts & templates
- Implementing display logic to prevent duplicate content on listing pages when posts belonged to multiple categories
- Creating a flexible but controlled taxonomy structure to support filtering and categorisation
- Rebuilding the front end from the ground up based on detailed design mockups created by our in-house designer, aligned with ALGA’s new visual identity
- Developing a custom interactive map, allowing users to click or hover on states to view information
The Outcome
The new ALGA website is faster, easier to navigate, and significantly more maintainable. Editors can update content confidently without risk of breaking layouts, and key categories such as news, media releases, and statements are clearly structured for both users and staff. The new setup supports a large archive and ongoing publishing needs while remaining easy to manage.
